Website of Michael Beijer,
Dutch-English technical translator,
terminologist & artist

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Keywords: Dutch patent translator, Dutch translator, patents, terminologist, e-terminologist, octrooivertaler, octrooien, Patent translation, Translation UK, Beijer, vertaler Nederlands-Engels, vertaler Engels, specialised terminology, multilingual, dictionaries, dictionary, woordenboek, woordenlijst, Dutch to English, Dutch-English, professional translation for Dutch, translate into Dutch, Dutch English translator, technical translator, Wordbook, patent applications, octrooivertaling, octrooivertalingen, juridische vertalingen, technische vertalingen, technische vertaler,, Lilt, octrooiopposities, technische teksten, Hastings

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For SEO purposes, is it better to use straight (') or curly (’) apostrophes and quotes?

Note: straight quotes are also referred to as 'dumb quotes'

curly quotes are also referred to as ‘smart quotes’

Apparently, using smart quotes (‘ ’ “ ”) on your website was an issue in the past, but these days Google et al. seem to automatically convert them. See e.g.:

So, the takeaway is:

Smart quotes used to be bad for SEO, but they don’t seem to have any negative impact on search results today.


faqs/for-seo-purposes-is-it-better-to-use-straight-or-curly-apostrophes-and-quotes.txt · Last modified: 2021/06/04 18:03 (external edit)