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Dutch-English technical translator,
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  • bouwkolom


  • construction vertical
  • construction industry vertical, construction sector vertical, construction market vertical


Vertical and horizontal market

From Wikipedia, the free encyclopedia

A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets a need of a wide range of buyers across different sectors of an economy.

What is the difference between a vertical and a horizontal market?

Posted by David S. Rose on December 1st, 2013
A vertical market is one in which all of your customers are in one particular industry, regardless of where in the food chain they are. For example, the site is a vertical search engine for the education industry. It doesn’t matter if you’re looking for a kindergarten class, an Ivy League college, or an adult education polka dancing course, it covers its industry top to bottom.

A horizontal market is one in which all of your customers use your product to do the same thing, regardless of what industry they are in. For example, is a search engine that can be used to find polka classes… as well as ball bearings and hippopotami.

“Gratis workshop MKB ondernemers uit de bouwkolom

Mkb-ondernemers uit de bouwkolom (klusbedrijven, aannemers, toeleveranciers, installateurs, energie-adviseurs en uitvoerders).”

“Is there any variation in BIM adoption across the construction sector – vertical v horizontal?”
[BIM = Building Information Modelling]

terms/bouwkolom.txt · Last modified: 2021/06/28 12:03 by michaelbeijer